Objective:
The worldwide launch of the Ben Johnson Collection. Maximize exposure with limited funds

Process:
Creative Touch Ad! Made maximum use of its strong media relations to insure comprehensive and positive coverage of the event during the build up and at the night of the launch.
Services Provided:

• Event planning and Coordination
• Booking of Venue
• Booking of Entertainment
• Provided show support staff
• Filming and editing
• Professional photography
• PR and promotional activities
• Creative, design and printing of communication materials
• Creative design and final artwork of commercial BJC logo
• Website feature
• Online promotion
• Street team
• Music Coordination and mixing

Results:
The event received unprecedented media coverage in addition to a live to air feature on Fashion TV.

Objective:
The grand finale of March n’ Style. To end the campaign with a bang and maximize exposure.

Process: 
Creative Touch Ad! Conducted the Canadian Launch of the Sleeves Clothing line by Oscar nominee Christian Tinsley from LA.

Services Provided:
  Event planning and Coordination
  Booking of Venue, Models, Makeup artists, dressers.
  Provided show support staff
  Filming and editing
  Professional photography
  PR and promotional activities
  Creative, design and printing of communication materials
  Website feature
  Online promotion
  Street team
  Music Coordination and mixing

Results:
This resulted in an overwhelming success for CTA! and all parties involved. Metro Bar registered record bar sales. The Sleeves line was picked up by many stores around the city in addition to a wave of interest for the line by the public. Sleeves received a half page editorial in the Toronto Star and a TV feature on the One.